VISION Become a world legend of the agriculture industry of the XXI century, due to positive transformation of the image of Uzbekistan on the international arena and consecutive stimulation of revolutionary positive changes in the whole industry.
MISSION Change perception of business in Uzbekistan of all interested parties. Step by step, due to daily input to positive change, to demonstrate a significant role of the business in changing Uzbekistan and the surrounding world to the better, by attributing input to the general wellbeing in a proportion to own commercial success.
PURPOSE Inspiring support: gifting people sense of self-worth, opening possibilities, supporting and setting an example to follow, thus inspiring surrounding people to fulfill their best qualities in favor to bold positive changes in the Uzbekistan and in the world.
Strategy pillars progress & innovations
sustainability & responsibility
integrity & transparency